What, How, and Why to Conduct a Website Audit
A website audit’s objective is to examine your website’s overall performance and functionality, as well as its ability to be found by users and search engines. A site’s traffic and exposure to potential customers increase with its visibility in search engines. Also important performance metrics like page speed and user experience scores should be the focus of a website audit.
Have you considered making a website? Once it is finished, you should definitely plan to conduct a comprehensive website audit. After making changes to your website, you must also conduct a website audit. Although updates are great for a website, a website audit can ensure that nothing has gone wrong or is missing because even minor changes can affect traffic and search engine visibility.
An audit of a website can be a straightforward procedure that can be easily incorporated into any schedule for website maintenance. With this in mind, we’ll tell you what a website audit is, why it’s important, and how to regularly conduct one.
What exactly is a web audit?
A website audit is a comprehensive examination of a website’s performance (page speed, technical issues, and user experience) and search engine visibility. You can learn how well your website performs in relation to these metrics by conducting a comprehensive site audit. Additionally, it identifies critical technical and site maintenance issues.
A website audit ought to be a top priority once you have progressed from understanding how to make a website to managing one. You’ll have a better understanding of how your website works and performs as a result of this.
Website audits of various types—general SEO audit: focuses on the level of SEO-friendlyness of your website.
-Audit of content SEO: focuses specifically on gaps and content quality.
-Audit of technical SEO: isolates technical and backend issues with your website.
-Audit of performance: examines load times, page speed, and Core Web Vitals.
-UX review: focuses on the user experience and your website’s functionality, including navigation and design.
Why carry out a website audit?
A website audit is important whether your site is new or has been updated recently for a variety of reasons, including ensuring your ability to be found in searches and providing the best possible user experience. Your website’s success depends on how well you understand how it performs for users as well as in search, and how you can improve this.
Now that you know how important it is, you probably want to know how often you should audit your website. A comprehensive audit of small websites should be conducted at least once a year, according to general advice. A more frequent check—possibly twice or three times per year—may be required for larger websites, both in terms of the amount of traffic they receive and the number of pages they contain.
Additionally, we recommend conducting brief site audits as often as possible. A self-inspection of your website’s functionality, including checking for proper navigation and click-through actions, is one part of a mini audit. It may also include performing a coverage check on your website using Google Search Console or other SEO audit tools as recommended. You can monitor the health of your website and address issues as they arise by conducting a brief audit.
How to conduct a site audit.
Now, let’s take a look at the main ways you can check your website:
1. Examine the speed and performance of the website.
Examine the on-page SEO optimizations 3. Learn about the gaps and quality of the content. 5. Identify technical SEO issues. Examine the user experience Observe website accessibility in step 1. Check the speed and performance of the website.
A review of your website’s page speed ratings should be the first step in any website audit. Page speed has been a priority for Google since 2010 when deciding what to show in search results. Following the June-August 2021 Google Page Experience Update, its significance increased.
What does this imply regarding an audit of a website? Utilizing website analytics tools, you should make performing performance and page speed assessments of your website an essential part of your auditing process. Slow-loading pages have the potential to undermine your entire website’s authority, so these issues should not be ignored.
02. Examine the SEO on-page enhancements.
SEO optimization is necessary for your website to have a better chance of being found on search engines. An SEO-focused website audit will help you figure out if and how to make your website more visible to search engines.
An easy SEO website audit can be carried out in a number of different ways. Screaming Frog and Deepcrawl are two tools we recommend. They are simple to use and can tell you in a matter of minutes what SEO flaws your site has and how to fix them.
03. Know the gaps and quality of the content.
In addition to fully optimizing your website for search engines, having relevant, high-quality content for your visitors is essential to achieving a high ranking on search engines. Understanding whether there are content gaps is necessary to ensure that you are achieving this.
When you don’t cover the topics that your intended audience is looking for, you have content gaps. When they are present, these content gaps prevent you from ranking in search results where your rivals are easily visible. You may be missing out on significant traffic and leads if you are not present.
04. Sort out technical SEO problems.
Audits of websites are essential for locating SEO-related technical issues. Non-indexed pages and 404 errors (page not found) are two of the most common SEO roadblocks.
05. Examine the user interface.
An important part of a website audit is learning how your website works behind the scenes, but don’t forget about the front end. You may have issues that affect your website’s performance, such as load times and overall usability, if users have trouble navigating your website.
A bad user experience makes users less engaged, which can have a long-term effect on the authority of your site as a whole. Your site’s visibility and search engine ranking may be affected by this. A low engagement rate also means the loss of potential sales in the short term.
There are many different kinds of user experience website audits. Begin by having another person use your website and soliciting their feedback. Keep in mind to evaluate how they found their way around your website, the quality of your content, and their capacity to see and respond to calls to action.
06. Keep an eye on website accessibility.
It is essential for each visitor to your website to have access to all of your content and features. You can ensure that your website is accessible to everyone, including people with disabilities, by conducting an accessibility audit.
How much does it cost to audit a website?
The scope of the audit and the tools used to conduct it can have an impact on its cost. An audit can cost anywhere from a few hundred dollars to several thousand dollars on average, but this can and will change. Even if you decide to conduct your own website audit, you might need paid apps or tools to get a full picture. Think about your priorities to be checked and your budget before beginning an audit or hiring a third party to conduct one for you.
Apps to check websites.
There are a number of popular website audit apps that can walk you through the entire process, whether you’re conducting your own or conducting one for someone else. A few of the most well-liked are listed below, along with their applications for your site audit.
Google Analytics, which will soon be GA4, This well-liked, limited-access Google tool is a great way to learn more about your website’s traffic and origins. Find out if the pages with the highest priority are getting the most traffic.
SEMrush: You can conduct a comprehensive SEO audit of your website using this well-known SEO tool, which covers everything from backlinks to on-page enhancements. You can also check out your rivals to see how you stack up against them and where you can do better.
Ahrefs: Another popular SEO tool that can help you find health and technical issues with your website, such as 404 errors and missing meta titles and descriptions.
Analytics at Wix: learn more about your website’s performance and traffic, among other things.
Moz, Woorank, and Sitebulb are additional well-liked tools for site auditing.
Checklist for a website audit.
Here is a straightforward checklist that you can use at any time to help you comprehend the larger picture of a website audit:
– Quality of Service: Core Web Vitals and your page speed should be checked.
– SEO Optimization: Remove inaccuracies and update them
– Content SEO Optimization: Fill in the gaps and prioritize quality
– Technical SEO issues: Identify and correct
– User Experience: Check the website’s functionality and navigation.
– Accessibility: Find and remove obstacles to accessibility.