Using Excel For SEO: Seven Important Hints You May Not Have Known
Have you ever considered using Excel to accomplish SEO tasks? With the help of these Excel tips, your agency can explore a world of possibilities.
Excel remains one of the most versatile and powerful tools in an SEO professional’s toolbox, despite the fact that it may not appear to be one of the fancy, paid SEO tools you are accustomed to logging into.
Excel makes it easy to keep tabs on and analyze important metrics like rankings, website traffic, and backlinks.
You can use it to create and update meta tags, track and evaluate the SEO strategies and performance of competitors, create automated reports, and handle a lot of the daily data tasks you’ll face.
Nothing is impossible when you combine your Excel expertise with Python, Tableau, R, and other tools.
Excel has a learning curve for people who have never worked with data before, but you can use it right away. Additionally, it is adaptable enough to scale and expand with your site.
Why Use Excel for SEO Projects?
Excel is a fantastic option for enhancing, combining, or replacing those paid tools, even though many of them can assist you in performing the same tasks.
-It comes with a variety of tools you already use and is affordable.
-You can learn a lot by taking a variety of courses and resources.
– Able to handle a lot of data easily.
-Sorting and de-duplicating—a feature that is frequently unavailable when needed
-Use simple formulas to create and manage databases.
– Data can be easily transferred to other tools and can be used for other things.
-Smart charts and pivot tables
1. Coordinate various information sources.
Data from multiple sources will frequently need to be merged.
This is simple and quick to do in Tableau, Python, or R, but you can use Power Query in Excel to accomplish the same thing.
This process has a few steps, but it’s not as hard as you might think, even if you’re new to Excel or working with data.
Tasks that required a lot of time and expertise are now automated and simplified with Power Query.
Additionally, it is probably THE most useful Excel function for SEO and business professionals.
Does it look intimidating? Don’t stress. You can get started with a few YouTube courses and tutorials.
2. Cleaning the data.
Preparing data for analysis consumes a significant amount of time. That need not be the case.
Most of the time, long lists are longer than they need to be. However, finding and manually removing all duplicates can be a real pain.
Excel can do this for you right away. Simply select “Remove Duplicates” from the “Data” tab.
3. Excel’s power is enhanced by tools.
Crawling, for example, is one of the more difficult tasks that necessitates some coding expertise.
However, there are tools that can be downloaded, integrated with other tools, and added to if that is not in your skill set.
Off- and on-page SEO tools, integrations, connectors, spiders, and a number of other tools are available from SEOTools. These tools make it simple to customize Excel and make custom projects.
Excel now has the power of Moz, Grepwords, and Majestic thanks to SEOGadget.
For serious data analysis, use Analysis ToolPak. Forecasting, trending, regression analysis, and other more complex data analysis tasks can all benefit from this add-on, which automates and improves in-depth statistics.
4. Graphs and infographics
If you don’t understand it, data is pointless.
In point of fact, data visualization and storytelling are probably two of your most valuable skills. PivotTables and Power Query are two examples of this kind of software.
5. Utilize macros to automate routine tasks.
Repetitive tasks like weekly reporting take up a lot of your time in SEO, especially agency SEO. Macros in Excel are the solution. Additionally, using them is a breeze.
6. Excel makes it simple to import feeds and data.
Importing feeds into Excel automatically can save a lot of time if you publish often or use Google Alerts.
7. Analyses of Backlinks.
Utilize tools like Ahrefs, Majestic, or Google Search Console to collect backlink data in order to conduct an Excel analysis of backlinks.
Either that or they believe that Excel is too basic to be of much use. Or it appears to be too difficult or intimidating to learn.
However, those of us who use it are aware of its potential potency and the countless possibilities it offers.
You should be able to improve your strategies, discover new opportunities, and tell your story through improved dashboards with the assistance of these hints.