The top five SEO reporting tools that agencies need.
Are you debating which SEO reporting tool your agency should use? To make the best decision, research is essential.
Your customers rely on you to deliver tangible outcomes and KPIs that advance their businesses.
Because it can be challenging to comprehend the intricacies of how that functions, it is essential to demonstrate your progress and efforts.
SEO reporting software presents important metrics in a way that is easy to understand and visually appealing. They highlight accomplishments over a predetermined period of time, eliminating guesswork and manual reference.
A good tool can also help you make plans for action, measure how well campaigns are doing, and see real results that can help you make new evaluations.
Every day, new, supposedly superior tools appear on the market, promising to revolutionize the reporting process.
When choosing which software to use, there are definitely a few things to take into consideration. The most important factors to consider are price, features, and ease of use.
It’s possible that the features of a low-cost tool are not worth the investment. Similarly, a costly tool may be more appealing if it is easy to use, but it may cost more quickly.
To choose the best option for you, you will need to carefully weigh the benefits and drawbacks, just like you would with any transformative business decision.
What to Take Away
SEO reporting tools are compared in terms of cost, accessibility, and features.
Scalability, customization, integrations, and access to support are all important considerations when selecting an SEO reporting tool for your business.
A tool that might be regarded as inferior might be a game-changer for an agency. When it comes to determining what will work for your team, diligence and research are the keys.
What SEO Reporting Tools Should Have.
Choosing which of the available tools will be most beneficial to your organization can be challenging.
The ten essential requirements for SEO reporting tools are listed below.
1. Current and accurate regional information.
Data is everything in SEO reporting. The software needs to be able to access current and accurate data that is specific to the area where your client wants to go.
If your client wants to rank for “London plumbing services,” search data from the United States is meaningless, so localization is important.
In order for you to make educated decisions regarding your client’s position in relation to the competition, the tool needs to update the data on a regular basis and with dependable accuracy.
2. Integration with Tools from Other Sources
The capacity to report on all KPIs in a single location is crucial, particularly for large-scale digital marketing campaigns.
The more third-party tools (like Majestic, Google Analytics, and others) that can be integrated, the better.
You can even upload custom data sets with some tools.
Every time your company moves up a tier, you don’t want to have to retrain employees or reinvest in new software.
The best SEO reporting tool should be adaptable to your current size and allow for future growth as you add more customers.
4. A robust set of features.
An excellent SEO reporting tool ought to include:
-Data on competitors.
It is a reward in the event that the device has detailing highlights for virtual entertainment, email promoting, call following, or potentially paid advertisements to make it a full-suite computerized showcasing programming.
5. improving and updating features on a regular basis.
SEO reporting tools ought to keep up with the ever-changing nature of SEO.
A tool’s ability to integrate new features is essential as we continue the transition from website optimization to web presence optimization.
6. Possibility of modifying reports.
There will be distinct KPIs, goals, and priorities for each client.
It is critical to the success of campaigns and customer retention to present the information that customers want to see.
Your preferred reporting software ought to be able to highlight the appropriate data at the appropriate times.
7. Integration of clients.
A good SEO reporting tool should think about the client.
It ought to provide clients with an easy-to-understand overview of the fundamentals while also making it simple for them to delve deeper into the data.
Clients can access the dashboard at any time, day or night, thanks to automated summary reports.
8. The capacity to white label reports
White labeling isn’t necessary, but it helps keep branding consistent and gives everything you send a client a professional look. No client will like a report with a Google logo in the top corner.
9. Access to resources for support
When you run into a roadblock, good support resources can help you find a way around it.
Finding the assistance you require to resolve the issue is crucial, whether that assistance comes in the form of comprehensive support documentation, a chat feature or support desk, or prompt social media customer support.
10. Ratio of cost to value.
It is possible to get better results from a free reporting tool than from one that costs a lot of money if the process is done correctly, time is invested, and support resources are used.
Top 5 Tools for SEO Reporting
Based on the aforementioned criteria, here is how five of the most widely used SEO reporting tools stack up:
1. Agency Analytics.
It is one of the easiest tools on this list to use for agencies of any size.
It offers automated branded reports, a white-label dashboard, and unlimited staff and client logins for a monthly fee of $12 per client. The first two tiers cost $60 and $180 per month, respectively, due to the minimum purchases required. However, being able to adjust the payment based on the number of customers could help you keep costs low.
However, because you rely on data from third parties, if there is a transmission delay, your reports may not be complete.
Even though new integrations are constantly being added, they may initially be glitchy, making them unreliable for clients to share until they are stable.
It provides real-time transparency by allowing clients to log in and view daily data updates.
2. Ranking SE.
SE Ranking offers plans starting at $39.20 per month, but if you need historical data or more than 10 projects, the $87.20 per month plan is required.
The on-screen tutorial makes setting up easy because it walks you through each step.
A large number of SEO-related tools are included in SE Ranking, such as a backlink explorer, keyword suggestion, position tracking, research on competitors’ SEO, and more.
Zapier, which enables users to integrate thousands of apps and offers a high level of automation between apps like Klipfolio, Salesforce, HubSpot, and Google Apps, is connected to SE Ranking.
At a beginner to intermediate level, SE Ranking is a useful SEO reporting tool.
However, if your organization requires more technical implementations or advanced customization, you might want to look elsewhere.
One of the list’s most SEO-focused reporting tools is Semrush, as evidenced by its features.
One of the more expensive tools on the list, the agency package costs $229.95 per month. However, Semrush offers a comprehensive set of tools that are accessible to intermediate users.
The fact that an account comes with only one user login is a major drawback of Semrush, especially for agencies with tight budgets.
Each SEO analyst or account manager’s license costs quickly add up, and the number of users you can add is limited by the plan’s features. Scalability is compromised as a result.
Depending on your subscription level, Semrush offers white-label reports in addition to branded ones. It tracks more than 800 million keywords using a proprietary data stream.
4. Studio Looker.
Looker Studio is a Google service that has grown significantly since its initial launch. It used to be called Google Data Studio.
Although it is more technical than the majority of the tools on this list and requires more time to set up, it should be easy to use for staff members who are familiar with Google Analytics.
Looker Studio is completely free if you’re unsure.
This software’s superior integration with other Google services like YouTube, Analytics, Search Console, and Ads is a major benefit.
It allows third-party data integration like other reporting tools, but its ability to query data from databases like MySQL, PostgreSQL, and Google’s Cloud SQL sets it apart.
With the right setup, you can customize reports with important KPIs by pulling information from leads and customers. You can even incorporate sales data for eCommerce customers.
The ability to import templates saves time and effort, despite the fact that the initial setup will be significantly more technical.
5. Labs of Authority.
If you’re looking for a straightforward position-tracking tool, Authority Labs does the job. For unlimited users, Authority Labs costs $49 per month; however, if you want white-label reporting, you will need to upgrade to the $99 per month plan.
You can schedule automated reporting, get insights into “(not provided)” keywords, track competitor keywords, and track regional ranking data.
However, in order to provide clients with a complete SEO reporting picture, you will need to supplement this tool with additional features like backlink monitoring or analytical data.
There are numerous high-quality SEO reporting tools available. Their capacity to accommodate the requirements of your clients is what determines their value.
If you can handle a higher entry barrier, Looker Studio has advanced reporting capabilities, while SE Ranking has a great cost-to-value ratio.
Client access is a big deal with Agency Analytics if transparency is a core value for your agency.